OverviewFolio offers digital guidebooks and online stores for boutique hotels and short-term rentals.
My Role
I was brought on to design the experience for online stores.
Features
Emails
As emails are the start of the funnel, we spent time redesigning every touchpoint to increase engagement and create a seamless experience.
Reserve
Reserving a meal had friction points. The map is central to the primary user journey, so we reduced the noise on the page to focus the user on being able to reserve meals easily.
Refer a Friend
With playful, encouraging messaging and prominent placement in high-traffic, post-primary-action areas, we were able to increase referral sends 77% as of one-month post-launch.
Beta Release & Iteration
We released a beta of the new app to a small group of customers for 3 weeks, solicited feedback, and iterated on features before releasing to all customers worldwide.
